Energy Technology
Creating the illusion of a bigger brand.
Composite energy infrastructure company Magma Global needed to be seen as an established leader rather than a new technology in order to appeal to the risk averse oil & gas industry. The company had an exit strategy but needed to scale, fast and prove its technology was critical.
“Resolut have a rare ability to translate a complex technology message into a clear value proposition. They have been integral to Magma’s rise to being seen as the pivotal technology to enable future energy production in Brazil.”
Charles Tavner – Magma Global
Process
Repositioning
We worked closely with the CEO and COO on repositioning the brand with new messaging. A new strapline of “SIMPLIFY” communicated Magma’s overarching purpose.
Brand narrative
The communication strategy focused on using customer stories to better establish Magma’s track record and communicate the value through real life projects.
New presence
A new website created a more modern look and feel and gave the impression of a much bigger brand. A corporate video to deliver powerful messages in a visual format completed the new assets and was shared across the industry to great effect.
Corporate video
A corporate video to deliver powerful messages in a visual format completed the new assets and was shared across the industry to great effect.
International PR and communications
Magma needed to increase awareness in the deep water Brazil market to demonstrate its composite solution to a major corrosion challenge. We travelled to Rio to meet people and better understand the market. We managed a Brazilian press and tour. An exclusive corporate event in partnership with an energy trade magazine helped cement strong relationships.
Impact
Brazil’s main oil operator, Petrobras, went on record to declare that the composite infrastructure as manufactured by Magma was its preferred solution. Magma started working closely with Petrobras. Shortly after, Magma Global was aqcuired by global engineering firm, TechnipFMC.