Ex-Hotwire group MD launches new agency

Launches Resolut, a PR-led strategic creative agency for b2b brands

New Hotwire alumni agency lands today with ex-Skywrite founder and MD Sarah Baldry launching Resolut Marketing Ltd. Resolut has a strong emphasis on positioning, brand story architecture and creative campaigns hinging on a PR lead. The founding team includes creative lead Sam Leonard, previously at Thinking Juice.

“Defining a brand’s purpose and understanding how to resonate with audiences through creative campaigns are the lynchpins of successful brand communications. We aim to evoke belief from target audiences and provide ROI evidence at a sales level. But we will always launch our creative campaigns with PR first because journalists are the ultimate judges of newsworthiness and audience interest,” said Sarah Baldry, MD at Resolut. “Journalist interest gives us a great indicator to the legs of a campaign so we can decide whether to build on it from the launch point. In my experience, launching with PR first is a great way to manage campaign investment risk.”

Resolut launches with new client, HR tech company Tribepad. Sarah commented, “Tribepad is a fantastic first client for Resolut. It’s a for-profit company with incredibly strong foundational ethics. We are creating a bold campaign that demonstrates Tribepad’s core values around putting people first, product second and profit third.”

Tribepad Marketing Manager Dan Mortimer said, “We were at the point of reducing our investment in PR at the point that we found Resolut. Our board questioned what our press coverage was doing for our brand and for the bottom line. Resolut got us excited about PR again and how powerful it could be. They understand how to make our PR fit into our wider marketing, as well as the importance of measuring. We look forward to seeing how this new approach can communicate our brand values while directly supporting our growth.”